Celebrating the Power of Female Friendships
In a world where we're encouraged to "lean in" and "hustle harder," the quiet, profound force that is Female Friendships helps us retain our humanity and sanity.
Whether it's a quick catch-up over coffee or a late-night chat session on Zoom, the bond between women friends holds a unique ability to uplift, support, and propel us towards "success" - however we might define it for ourselves.
FRIENDSHIPS CHANGE
Female Friendships play a variety of roles depending on the age or stage we're in. Each is important in its own way.
There's magic to sharing laughter, tears, and everything in between with those who truly 'get' us. Whether we're swapping stories about our dating disasters or celebrating each other's career victories, camaraderie and belonging fills us back up after life drains us.
How you spend time with your sisterhood changes, too. You might have girls getaways when you're 20-something, 40-something, and 60-something, but the itineraries will (likely) change.
To love someone is to attend a thousand births of the person they are becoming. -Jamie Mae Kyson
Friendship can be measured by the depth of the experience, not just the length of its existence. Friendships forged during peak emotional duress - birth, relocation, loss of spouse/parent/child/income - have led to some remarkable insights about the power of female friendships.
Rare is the woman who gets through this thing called life unscathed by loss or struggle. As we navigate those twists and turns, the stress, the demands, the inclination for women to nurture and seek social support was coined "tend and befriend" by psychologist Shelley E. Taylor.
It is a psychological response unique to women and is tied to, if not responsible for, our longevity and level of happiness.
FEMALE FRIENDSHIPS SAVE LIVES
Did you know that spending quality time with your girlfriends isn't just good for your mental health—it also supports your physical well-being? According to BreastCancer.org, social connections have been linked to better survival rates among women battling breast cancer.
Studies have found that women who maintain close friendships tend to have lower levels of cortisol. The power of female friendships is a layer of protection against the chaos of everyday life.
If that's not a testament to the restorative power of sisterhood, we don't know what is.
WE'RE BETTER TOGETHER
We named our latest collection “Better Together” with the power of female friendships in mind. It’s just facts. Comparison is the thief of joy. When we learn that universal truth, our authentic lives begin.
Our innate survival instinct to “tend and befriend” is revolutionary. From learning that there's enough room for us all to sharing the wisdom won over a lifetime, there are some lessons best learned from other women. Instead of tearing each other down, lift each other up. Instead of competing for the spotlight, bask in each other's glow. Instead of gatekeeping the hard-won secrets to self-love, fulfillment, and happiness, spread that knowledge like wildfire.
MAKE TIME FOR FRIENDSHIPS
When you’re in the business end of parenting or running the world from a corner office or just treading water in a remote corner of the world, making time for friendships can fall off of our to-do lists.
Don’t let it.
Here's the thing, darling— investing in your friendships is not a luxury, it's a necessity. Take time wherever/ whenever you can: walk the dogs together, run errands together, facetime while you wait for kid pick-up, maintain a group chat for the million little things you want to share with the women who mean the most to you. Those regular check-ins will tether you to each other.
So, whether you're scheduling a weekly brunch date or sending a silly meme to your group chat, prioritize the connection. There's comfort and belonging in these moments, however brief. Your heart (and your sanity) will thank you for it.
Every so often, find a way to come together for the kind of raucous laughter, tearful release, and unabashed authenticity that female friendships give us. Take comfort in each other and the knowledge that there is a tribe of fierce, fabulous women by our sides, ready to conquer the world one sassy remark at a time.
The power of women's friendships lies in our connection to each other. So, here's to the girlfriends who lift us up when we're feeling down, who cheer us on as we chase our dreams, and who remind us that we're capable of greatness, even on our darkest days. Because together, we're unstoppable. Together, we're stronger. Together, we're happier. And really, isn't that what life's all about?
When you’re ready to toast the extraordinary power of women's friendships, we’ve got a collection that’s worthy of the moment. Here's to good women— may we know them, may we be them, may we raise them.
Cheers, darlings. Cheers to us.